Labeling Beverages and Energy Drinks: Fluid Facts

(Webinar length:  1hr 22m)


This webinar will cover relevant regulations for labeling beverage and drink products with emphasis on contemporary issues that are influencing marketing and publicity as well as advocacy, legal and government action resulting from violations, complaints and adverse events.  Challenges specific to various types of beverages will be included.

Beverages can be fruit, vegetable, milk or nut based as juice, soda, flavored water or a liquid food. They may be subject to government standards of identity, expected to be consistent with common marketplace practice, or establish new categories.

News about caffeinated energy drinks is abuzz and the government is taking a closer look at associated health risk. The beverage category continues to ripen for functional applications while keeping pace with a variety of industry trends. Accurate product names, realistic packaged serving sizes, appropriate fortification, optional nutrient declarations and making the most of ingredient quality and health-related claims are vital for compliant labeling which supports and contributes to positioning goals for marketplace success.

Areas covered in the webinar:

  • U.S. Food and Drug Administration (FDA) requirements and guidance:
  • Trends in healthy beverages – weight loss aids, whole-grain drinks, functional benefits
  • Energy Drink Update, Status and category implication
  • IOM Caffeine Summary review
  • Alcohol and Tobacco Tax and Trade Bureau (TTB) jurisdiction and FDA authority
  • What’s hot and what’s not in the beverage category for consumers 
  • Product classification - Liquid dietary supplements vs beverages
  • Standards of Identity – fruit, vegetable and milk based products; bottled waters
  • Product identity (common/usual names) for fruit-based items, milk alternatives, flavored waters
  • Nutrition Facts serving sizes and single serve containers
  • Ingredient declarations – considerations for sweeteners and additives specific to drinks
  • Net Content details
  • Generally Recognized As Safe (GRAS) status of caffeine and disclosure practices
  • Use of botanicals, herbals and structure-function claims
  • Claims with implications unique for beverages – “natural”; fruit or vegetable servings equivalence

Who will benefit from the webinar:

  • Regulatory Affairs & Compliance Professionals
  • QA and QC Managers
  • Food Scientists, Technologists & Product Developers
  • Government Food Inspectors
  • Consumer & Marketing Research Professionals
  • Advertising, Brand, Marketing & Public Relations Managers
  • Legal Consultants and Professionals
  • Dietitians and Nutritionists 
  • Importers and Exporters
  • Int'l and Foreign Agricultural Trade Reps

Presenter--Lauren Swann, MS, RD, LDN:

lauren swann

Lauren Swann is President of Concept Nutrition, Inc., specializing in strategies to effectively deliver accurate nutrition messages for industry, media and public health.  She established the Regulatory Affairs department for Vlasic Foods International. Clients include well known food companies, retailers, restaurants and trade associations.  She’s co-authored and written chapters for six books, including the Nutrition Labeling Handbook and has been interviewed by national and local media including NPR. She has an MS in Nutrition Communications from Boston University, a BS in Medical Dietetics from Howard University, is a Registered Dietitian, Licensed in Pennsylvania.

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Price $289.00