ABC's of Food Labeling for Marketing to Kids

(Webinar length:  1h 17m)


This webinar will review Food & Drug Administration (FDA) and U.S. Dept. of Agriculture (USDA) labeling regulations pertinent for children’s foods. Recent School Meal, Child Nutrition (CN) and Child Care Food Program updates and proposed revisions, and highlights of the latest government policy, public health and advocacy efforts that factor into child food marketing will be included along with the influential nutrition claims, consumer trends and findings about what’s feeding into the final choices when kids are targeted.

Products developed and marketed for children can have unique considerations – be it differences in serving size, daily values or design and copy that speaks to an adult while appealing to a child. School meal rules and new federal restaurant menu and vending machine labeling regulations are prompting innovative initiatives in ingredients, composition and disclosure for foodservice and institutional meals, entrees and snacks as well.

Areas covered in the webinar:

  • What makes it children’s food
  • Nutrition Facts and ingredient list regulatory specifics
  • Nutrient claim restrictions
  • Product development and compositional considerations
  • School Meal rules, CN Labeling
  • Government agency, public health advocacy and industry coalition efforts and guidelines
  • Trends and concerns that influence decision-makers and findings about what’s working

Who will benefit from this webinar:

  • Regulatory Affairs and Compliance Professionals
  • QA and QC Managers
  • Food Scientists, Technologists and Product Developers
  • Government food inspectors
  • Consumer and Marketing Research Professionals
  • Advertising, Brand, Marketing and Public Relations Managers
  • Legal Consultants and Professionals
  • Dietitians and Nutritionists

Presenter—Lauren Swann, MS, RD, LDN:

Ms. Swann is President of Concept Nutrition, Inc., specializing in strategies to effectively deliver accurate nutrition messages for industry, media and public health by providing food labeling & nutrient analyses. She’s managed labeling while with Kraft Foods. She established the Regulatory Affairs department for Vlasic Foods. She has guest lectured at leading universities and developed customized label training presentations for industry associations and online courses. She has co-authored and written chapters for six books, including the Nutrition Labeling Handbook and has been interviewed by national and local media including NPR. She has an MS in Nutrition Communications from Boston University, a BS in Medical Dietetics from Howard University, is a Registered Dietitian, Licensed in Pennsylvania.

  • Item #: 0305fLabelKids
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Price $289.00