USDA's Beef Grading and Certification

(Webinar length:  1h 19m)


This webinar will provide an overview of beef instrument technology utilized to determine grade factors and other quality attributes that assists in determining value throughout the supply chain.   The USDA’s grading service provides the tools to segregate the 26 million steers and heifers slaughtered annually into smaller, more homogeneous groups (grades) that are utilized in the price/value discovery process by both the buyer and seller of beef.  Additional product certifications can also provide discrete value through branded programs.

Consumers, both domestically and internationally, have become accustomed to the grade shield of USDA Choice and USDA Prime, as symbols of high-quality beef.  Due to the impact grading and third party certification has on the value of cattle, carcasses and the cuts derived from them, these activities have often been closely scrutinized for the accuracy and consistency of evaluations. 

Areas covered in the webinar:

  • History of the grades
  • Accuracy of application
  • New technology utilized for attribute assessment
  • Branded beef and product certification utilizing grades

Who will benefit from the webinar:

  • Product quality assurance personnel
  • Distributors
  • Wholesalers
  • Retailers
  • Food Service
  • Academicians
  • Meat merchandisers 

Presenter--Martin E. O'Connor

Mr. O’Connor is currently President of OCM, Inc. Prior to forming his own consulting Company, he worked 34 years for USDA’s Agricultural Marketing Service.  As Director of the Standardization Division he managed the grade standards programs, including directing administrative and technical procedures; development and implementation of policies and procedures; training personnel; and interacting with producers, industry, academicians, researchers, and government officials.  In addition to his standards work that included the approval of instrument technology for the assessment of beef carcasses, he also participated in international market assessment, development, and market access programs in numerous countries including China, Japan, Serbia, Chile, Argentina, Poland, Taiwan, Korea, and Venezuela. 

He is a member of the American Meat Science Association, the Society for Standards Professionals and the American Society for Testing and Materials (ASTM), International.

  • Item #: 0529dUSDA
  * Marked fields are required.
Price $289.00